Beer Distribution Game

The most widely used supply chain simulation in business education, created at MIT Sloan in the 1960s. You run one tier of a four-tier beer supply chain with limited information — and discover the Bullwhip Effect the hard way.

Each week you decide one number: how much to order from your supplier. You only see your own inventory and the orders you receive — never the real customer demand, never the other tiers' numbers. Exactly like the real thing.

Small, rational local decisions compound into system-wide chaos. The debrief lifts the curtain and shows you why.

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An educational simulation of supply chain dynamics. Runs entirely client-side — no data leaves your browser. Generated using karthikkannaiyan.com.